下一个 Generation Advertising

New Revenue Opportunities with personalized IP Video 服务

在任何设备上启用用户定向广告和内容播放列表

IP视频Network需要满足快速变化的新客户期望. By providing personalized video channels, and 广告 targeted to specific demographics and individuals you can boost customer loyalty and tap into new sources of revenue.

Making smart decisions allows operators and content providers to monetize premium video content through targeted 广告 on any device, and reduce churn by offering compelling personalized content. They can optimize these activities and improve inventory and campaign planning by leveraging rich content usage data and AI to gain a truly deep, 对受众兴趣和媒体消费的最新了解.

CommScope’s proven experience in IP video can keep you ahead of the competition in the areas of IPTV evolution, 广告, 奥特, 和基于云的视频 . 我们的技术和实施服务允许有针对性的广告和个性化的渠道.

Intelligent and Efficient Video 交付 with Targeted Advertising

Video

Learn about the benefits of CommScope’s proven intelligent and efficient video processing and delivery solutions that enable target 广告 and personalized experiences that enhances subscriber’s viewing experience, buying power and loyalty while achieving more operator revenues.

Challenges and opportunities

线性电视广告插入

Targeted content, 广告, and protection

Ad insertion allows TV operators to insert ads relevant to customers in a local area (serving group) to national TV channels. CommScope是本地广告数字节目插入(DPI)的市场领导者, with over 15 years of experience, 管理超过60人,000 DPI channels in the field. 我们提供一个完整的广告插入Products组合,以满足Live的需求, 视频点播, TSTV over traditional and 奥特 delivery platforms.

Linear TV Ad Insertion Diagram 1


A solution that includes our Emmy-winning 广告 products and comprehensive professional services enables operators to generate revenue from local 广告 with low total cost of ownership (TCO).

Linear TV Ad Insertion Diagram 2

 

用于有线电视本地广告插入的CommScope解决方案:优点显而易见

  • 增加收入
  • 消除风险
  • 减少运营成本
  • Market-leading, field-proven solution
  • 专为可靠性和高可用性设计,以确保创收服务的正常运行时间
  • 开放标准意味着更容易, faster multi-vendor integrations: SCTE 30, SCTE 35, 翻, SCTE 130, 巨大的, VMAP
  • Lowest total cost of ownership (TCO) in the industry

SkyVision Linear Advertising 管理 Suite

  • 支持s national, regional, and zone-based ad insertion
  • 特点多重冗余,提供可靠的广告交付和高运行率
  • Comprehensive content management, 进度管理, 监测和报警, 报告和验证
  • 与所有ccms兼容的流量和计费系统和所有SCTE 30兼容的接头器集成
  • 支持s SD and HD, as well as MPEG-2 and MPEG-4 H.264年流

XMS广告服务器

  • Enables reliable Linear Ad Insertion
  • Optimal performance and cost efficiency
  • Maximum flexibility with adaptive storage technology
  • 具有自动化会话弹性的高可靠性和可用性
  • 解决方案 for large, mid-sized and small 部署s

ME-7000 Converged Compression Platform

  • Performs ad splicing, transcoding for MPEG-2, MPEG-4 and HEVC
  • Efficient delivery of high quality linear broadcast video for IPTV, 电缆, satellite and 奥特 (ABR) applications

额外的资源

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  • 数据表: Advertising Discovery 服务

    CommScope provides services to investigate, 评估和计划通过有针对性的广告实现付费视频的货币化.
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