下一个 Generation Advertising
New Revenue Opportunities with personalized IP Video 服务
IP视频Network需要满足快速变化的新客户期望. By providing personalized video channels, and 广告 targeted to specific demographics and individuals you can boost customer loyalty and tap into new sources of revenue.
Making smart decisions allows operators and content providers to monetize premium video content through targeted 广告 on any device, and reduce churn by offering compelling personalized content. They can optimize these activities and improve inventory and campaign planning by leveraging rich content usage data and AI to gain a truly deep, 对受众兴趣和媒体消费的最新了解.
CommScope’s proven experience in IP video can keep you ahead of the competition in the areas of IPTV evolution, 广告, 奥特, 和基于云的视频 . 我们的技术和实施服务允许有针对性的广告和个性化的渠道.
Intelligent and Efficient Video 交付 with Targeted Advertising
Learn about the benefits of CommScope’s proven intelligent and efficient video processing and delivery solutions that enable target 广告 and personalized experiences that enhances subscriber’s viewing experience, buying power and loyalty while achieving more operator revenues.
Challenges and opportunities
Targeted content, 广告, and protection
Ad insertion allows TV operators to insert ads relevant to customers in a local area (serving group) to national TV channels. CommScope是本地广告数字节目插入(DPI)的市场领导者, with over 15 years of experience, 管理超过60人,000 DPI channels in the field. 我们提供一个完整的广告插入Products组合，以满足Live的需求, 视频点播, TSTV over traditional and 奥特 delivery platforms.
A solution that includes our Emmy-winning 广告 products and comprehensive professional services enables operators to generate revenue from local 广告 with low total cost of ownership (TCO).
- Market-leading, field-proven solution
- 开放标准意味着更容易, faster multi-vendor integrations: SCTE 30, SCTE 35, 翻, SCTE 130, 巨大的, VMAP
- Lowest total cost of ownership (TCO) in the industry
SkyVision Linear Advertising 管理 Suite
- 支持s national, regional, and zone-based ad insertion
- Comprehensive content management, 进度管理, 监测和报警, 报告和验证
- 与所有ccms兼容的流量和计费系统和所有SCTE 30兼容的接头器集成
- 支持s SD and HD, as well as MPEG-2 and MPEG-4 H.264年流
- Enables reliable Linear Ad Insertion
- Optimal performance and cost efficiency
- Maximum flexibility with adaptive storage technology
- 解决方案 for large, mid-sized and small 部署s
ME-7000 Converged Compression Platform
- Performs ad splicing, transcoding for MPEG-2, MPEG-4 and HEVC
- Efficient delivery of high quality linear broadcast video for IPTV, 电缆, satellite and 奥特 (ABR) applications
Service providers and content providers need to deliver more value and engagement to clients seeking to reach the multiscreen consumer. CommScope Manifest 交付 Controller (MDC)通过创新的定向广告实现了这一点. MDC is a market-leading video manifest manipulator—a software solution for server-side dynamic ad insertion, personalization and analytics for ABR IP video. MDC与预集成的第三方活动管理系统相结合, MDC allows every consumer to receive highly targeted advertisements and a personalized IP video experience.
CommScope MDC enables targeted advertisements and personalized video experiences on IP video services
CommScope solution for IP Ad Insertion
- Path to Unified IP and Legacy Video 交付
- Lowest total cost of ownership (TCO)
- Eliminate client dependencies
- Insert/replace ads in IP Video (LIVE, 视频点播, nDVR, TSTV)
- 提供惊人的视频质量和个性化的视频体验, including blackout and alternate content management
- Client-agnostic Server Side Ad Insertion
CommScope Manifest 交付 Controller (MDC)
- Uses manifest manipulation to target ads in ABR content
- Personalizes channel delivery, including blackout and alternate content management, personalized nDVR and time-shifted TV playback, and real-time bandwidth policy enforcement
- Delivers advanced analytics and reporting
- 咨询, 设计, 部署, 第三方集成, 优化和管理服务，加快平台部署和优化运营
- CommScope ready with the resources, expertise and services experience to deploy Unified Advertising to optimize customers’ ROI and minimize risk
A unified system for traditional QAM & IP-based services for STBs and IP devices
今天, 电缆 service providers typically have parallel systems for IP and traditional set-top 广告, resulting in unnecessary complexity and cost. How can operators more effectively monetize their video content and unify their 广告 infrastructure? CommScope’s software-based solution built on cloud-based technologies makes it possible to sell ads, 管理活动, 执行AD交付并从单个平台提供报告. 统一的广告流程和视频发送到IP和QAM设备，通过效率降低成本, automation and higher resiliency. Our solution leverages the switched digital video platform to allow service providers to capture viewer data and impression measurement of ads on QAM set-tops. CommScope’s 广告 solution not only helps service providers migrate from traditional QAM ad insertion to a unified IP and QAM 广告 solution, but also leverages a DAA (distributed access architecture) architecture and software-based products to improve set-top targeting and much more flexibility in creating and changing video multiplexes targeted to specific service groups.
The CommScope Dynamic Unified Ad Insertion Solution
Improve targeting of QAM set-tops through software-defined service groups and highly segmented networks
- Invest in IP 广告 solutions that also support legacy devices
- A unified 广告 solution serves all devices and allows providers to sell ads across their IP and legacy footprint
- More 广告 revenue through cross-platform campaigns, 以家庭为基础的目标，并通过以前未衡量的渠道解锁库存
- Ad zone-based 广告 across both QAM and IP devices
- Impression-based 广告 across both QAM and IP devices
- Single source of video and one set of ads
- Viewership and impression reporting from the MDC for IP delivery and the SDV client for QAM set-top video
CommScope Manifest 交付 Controller (MDC)
CommScope Video Unified Edge
CommScope Switched Digital Video (SDV) Solution
- The SDV collects data from the SDV client on set-tops
Unified Campaign 管理 System
- Enables ad sales across all devices. 广告区域可以动态定义，以应对短期事件或人口统计数据的变化.
Tailored content, targeted 广告
今天’s viewer faces an overwhelming choice, 有多个预定内容频道和大量的点播节目库. With CommScope 个性化的渠道, subscribers can create their own channels or let the service provider create personalized channels for them based on AI. Subscribers get scheduled or on-demand content they want from their service provider and/or third parties on their screen of choice. 这个强大的预集成解决方案允许提供商快速推出差异化的Products, personal video services to their subscribers, driving engagement and loyalty.
Deliver custom targeted content to any device
- More Advertising revenue and success through targeting
- 高收视率 & 订阅率
- Turnkey package, minimal integration, flexible integration
- 支持所有主要设备(HLS, DASH, MPEG2)与观众建立更密切的关系
- User-configurable channels with news and local interest feed
主打Products for next generation 广告
- ME-7000 Converged Compression platform
- Manifest delivery controller (MDC)
- ConvergedMedia SkyVision
- CAP-1000 CherryPicker application platform